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Why Advertise Online?

Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. Even a single impression allows for increased awareness and corporate image. Couple this impact with cost effective exposure rates, and there is a natural equation for success. The Internet provides unparalleled opportunities to not only get more return on each invested advertising dollar, but it also allows an advertiser to specifically track their ad's performance and traffic, something totally unfamiliar with other advertising mediums.

What is Financial Chat?

One of the fastest growing financial sites on the Internet, geared to the ACTIVE trader. These usage numbers, unmatched within the industry, will inevitably continue to grow with the advent of our most recent site redevelopment.

Who will see my advertising message?

Active individual and institutional traders, brokers, and risk managers make up the majority of Financial Chat visitors. These individuals are educated, affluent, web savvy and always looking for the latest products, services, courses and technology that will help make them more rounded traders and investors.

Advertising Opportunities

There are numerous possibilities available, including homepage full banners, run-of-site full banners, square banners, site sponsorships, sponsored sections and custom advertising campaigns.

Site Rate Card

The following rates are effective as of January 1, 2007 and are subject to change at the discretion of Financial Chat. Additional advertising and sponsorship opportunities will become available in the future.

Sponsor Button - All Site Pages (including homepage)
Flat Rate
$1000 monthly
Avg. Impressions Received
1.5+ million monthly

 

Full Banner - Premium Location - Homepage
Impressions Purchased
100K
150K
200K
CPM (cost per 1000 impressions)
$16
$15
$13
Total Monthly Cost
$1600
$2250
$2600

 

Full Banner - Anchor Position - Homepage
Impressions Purchased
100K
150K
200K
CPM (cost per 1000 impressions)
$10
$8
$7
Total Monthly Cost
$1000
$1200
$1400

 

Full Banner - Premium Location - Run of Site
Impressions Purchased
100K
150K
200K
CPM (cost per 1000 impressions)
$14
$13
$11
Total Monthly Cost
$1400
$1950
$2200

 

Basic Marketing Package
Flat Rate
$2000 monthly
  •   486x80 banner ad placed in rotation
  • hyperlink placed in featured partners
  • button included in left most column on every page
  • News Flash Advertising every 3 hours (8 times a day)
  • Channel greeting 5 days per month

 

Premium Marketing Package
Flat Rate
$2700 monthly
  •   486x80 banner ad placed in rotation
  • hyperlink placed in featured partners
  • button included in left most column on every page
  • 10 days Channel Greeting per month
  • Bi-weekly 1 hour Hosted Events w/full support
  • News Flash Advertising every hour
  • button included in left most column on every page

 

Platinum Marketing Package
Flat Rate
$3500 monthly
  •   486x80 banner ad placed in rotation
  • hyperlink placed in featured partners
  • button included in left most column on every page
  • button included in top right above nav bar on every page
  • News Flash Advertising every hour
  • 50-word promotion in Financial Chat monthly newsletter (single edition)
  • 1 Month feature article in electronic newsletter
  • 2 Month 50-word promotion in electronic newsletter

 

Samples/Requirements

Full size, regular banners are available in two locations. The premium location is within the header; the standard location is anchoring the page beneath the fold. Full size banners run on either the front page, or in ROS (run of site) rotation. This style banner offers maximum exposure at an affordable cost.

Requirements

Size: 468 x 60 pixels
File size: 15k maximum
Animation: 4 cycles maximum

The square banners run in three locations: above the fold on the homepage, partially above the fold ROS, or above the fold in the right column on select pages. This is a good choice if you are looking for prominent and unique exposure at a very reasonable cost.

Requirements

Size: 125 x 125 pixels
File size: 10k maximum
Animation: 4 cycles maximum

With a button on the sponsor bar, you are in elite company! There are only seven site sponsors at any one time, each receiving a guaranteed 5 million page views per month. The sponsor bar appears on every page of our site, either horizontally on the front page, or vertically on most other pages. An excellent choice if you want the absolute best of the best.

Requirements

Size: 88 x 31 pixels
File size: 5k maximum
Animation: 3 cycles maximum