Jones Soda and Tony Hawk

so looks like Jones Soda and Tony Hawk are pairing up once again.  They've apprarently partnered in the past and they're back together again according to this JSDA interview.there will be a limited edition Boom Boom HuckJam Tony Hawk 4 pack to help promote  the  Tony Hawk’s Boom Boom HuckJam presented by T-Mobile® Sidekick® tour.  the stock took a hit in march this year when it plummeted down from 6-7 dollars a share to on average of 2-3 dollares.  but the stock is up 9.96% today, you think jone's soda is going to rise with this pairing?